Saturday, August 28, 2010

Adding Your Light.

I was on http://www.xbox.com/en-US/default.htm
A few days ago and saw this. It's pretty Awesome.








It depicts Noble Team in a fashion like a monument to their efforts. Except this monument is Stars. NOW that's a showing respect! Each constellation has a little bit of information about each of the five members you play beside in HALO Reach.
 
It also has a set of live action videos that Bungie and Microsoft produced. It's top notch and full of emotion and character. Totally worth a peek, maybe you could add your light!
They really pulled out all the stops for the ad campaign here. Let's face it when your Juggernaut title, that made your console the powerhouse it is today, is about to breakout another big hit to the series, you don't spare the expense.

As an example, after you follow the link I have below you'll see one thing in particular that Microsoft bought just for the release of HALO: Reach. Ever heard of a Kuka Articulating Arm? If you haven't that's cool, I didn't know what it was called either. If you watch TV then you've probably seen one in a car commercial. It's one of the dozens of high tech, expensive arms that make cars on the assembly line.

Here, go haz a look.http://www.kuka.com/

So Microsoft goes and buys one of these, then sets up in some warehouse and props a computer and a camera up in front of it. Thin this articulating arm moves about with a small LED and builds the constellation used in rememberreach.com. <------ That's the link by the way.

Go check it out, it's totally worth it!

-Fox

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